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AI Automation Expert (n8n, OpenAI / ChatGPT) · Full-Stack MERN & Next.js Developer · Technical SEO / GEO / AEO Consultant

Shashikant Shah — AI Automation, SEO & Web Development Consultant in Kathmandu

I automate workflows with AI.

For the last 4+ years I've been the person teams call when the work has to actually ship. I design and run AI workflow automation on n8n + OpenAI / ChatGPT, build production MERN stack and Next.js applications, and lead technical SEO, GEO and AEO programs that get client content cited inside Google AI Overviews, ChatGPT Search and Perplexity. Remote from Kathmandu, working with founders and operators worldwide who care about outcomes, not deliverables.

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Core strengths
  • SEO
  • Ads
  • AI
  • Web
Who I Am

About Shashikant Shah

Shashikant Shah - AI Automation Specialist, Growth Engineer & SEO Consultant based in Kathmandu, Nepal

I started out as a software engineer, picked up growth marketing on the job, and now work in the space between the two where most real business problems actually live. Over the last 4+ years I've helped startups, agencies, and SMBs across Nepal, India, the US, UK, Australia, Canada, UAE, and Singapore ship faster, generate qualified pipeline, and prove what's working all from a desk in Kathmandu.

I'm deeply interested in AI, not as a trend, but as a tool to simplify workflows and remove the repetitive work slowing teams down. On any given day I'm usually building automations in n8n that connect OpenAI/ChatGPT into painful manual processes, developing the Next.js or MERN codebase behind it, designing the website that presents it well, and running the SEO and digital marketing that gets it seen in classic Google search and the newer answer engines (AI Overviews, ChatGPT Search, Perplexity, Gemini).

I take on small, senior-led engagements where I own the outcome end-to-end workflow, code, design, deployment, and results. No hand-offs, no junior layers, no deliverable theater. If that's the kind of partner you're looking for, the contact section below is the fastest way in.

4+

Years Experience

40+

Projects Delivered

4

Companies Worked

9.0

CGPA (KIIT)
Let's Work Together
What I Can Do For You

My Services

Full detail, scope and process for each engagement is on the services page.

Technical SEO, GEO & AEO Optimization

Technical SEO audits, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and Advanced SEO / SCO programs. I help you rank in classic Google search AND in Google AI Overviews, ChatGPT Search, Perplexity, and Gemini. Keyword research, on-page optimization, structured data, internal linking, Core Web Vitals.

Google Ads & Meta Ads Campaigns

Data-driven ad campaigns on Google and Meta platforms. From campaign setup to audience targeting, bid optimization, and performance reporting to maximize your ROI.

Full-Stack Web Development (MERN, Next.js, React)

Production-grade websites and web applications built with the MERN stack (MongoDB, Express, React, Node.js), Next.js, TypeScript, and Tailwind. Responsive, SEO-optimized, fast, and conversion-focused. From marketing sites to SaaS dashboards to internal tools.

Landing Page Optimization

High-converting landing pages designed to turn visitors into leads. A/B testing, copy optimization, and conversion tracking built into every page.

AI Automation & Workflow Systems (n8n + OpenAI / ChatGPT)

AI workflow automation built with n8n, OpenAI / ChatGPT API, Claude, and custom Python. Lead generation pipelines, AI agents, content workflows, and business process automation designed to reduce repetitive work.

Content Marketing Strategy

Content planning, creation, and distribution strategies that build authority and drive organic growth. Blog strategy, social content, email campaigns, and more.

Analytics & Performance Tracking

GA4 setup, conversion tracking, custom dashboards, and performance reporting. I help you understand what's working and where to invest next.

CRM & Business Process Setup

CRM configuration, lead management pipelines, and business process documentation. Get your operations organized and your team aligned.

Technical Documentation & Ops Support

SOPs, runbooks, deployment documentation, and operational workflows. I help teams standardize processes and reduce downtime.

Web & Mobile App Development

Custom web applications and cross-platform mobile apps built with React Native, Next.js, and the MERN stack. SaaS platforms, internal tools, admin dashboards, marketplaces, e-commerce backends, and progressive web apps. Hire a full-stack developer for end-to-end product builds.

AI Agents & Custom ChatGPT Chatbots

Custom AI agents and ChatGPT-powered chatbots built on OpenAI GPT-4, Claude, and open-source LLMs. RAG systems on your knowledge base, customer support bots, internal AI copilots, and document-Q&A platforms. Includes vector database (Pinecone, Chroma), prompt engineering, and production hosting.

My Toolbox

Skills & Technologies

Programming & Development

JavaScript Python Node.js React.js REST APIs Backend Dev Frontend Dev Web Development API Integration

Marketing Technologies

Google Ads Meta Ads SEO GA4 Google Search Console SEMrush Ahrefs Content Marketing Paid Media Email Marketing Lead Generation Social Media Marketing Campaign Management Data Analytics

AI & Automation

AI Workflow Automation Business Process Automation Marketing Automation AI Tools Integration Automation Strategy Productivity Systems No-code / Low-code

Monitoring & Operations

System Troubleshooting Deployment Automation Workflow Optimization Technical Documentation Process Improvement CI/CD Docker

Office & Admin Tools

Microsoft Excel Microsoft Word PowerPoint Google Workspace Notion Trello CRM Tools MIS Systems

Soft Skills

Problem Solving Communication Leadership Adaptability Cross-functional Collaboration Client Communication Creative Strategy Analytical Thinking
My Background

Experience & Education

Professional Experience

Durbar Digital

Digital Marketing Manager | June 2025 - Present
Kathmandu, Nepal

Managing end-to-end digital marketing operations including SEO, GEO, content strategy, Meta Ads, and Google Ads across multiple platforms. Optimizing website SEO, technical content structure, and search performance to increase organic traffic. Executing and monitoring paid campaigns that improve lead generation, conversion performance, and campaign ROI.

Freelance Technical & Marketing Consultant

Freelancing | Jan 2023 - Present
Remote

Working with startups and independent business clients on website development, SEO, Google Ads, Meta Ads, and digital campaign optimization. Delivering landing page optimization, content strategy, analytics reporting, and branding solutions. Supported platforms including Kyte.one, Neo.ai.np, tryinloop.com, pinnaclenepal.org and more.

Strong Plant

Technical Operations & IT Support | Feb 2024 - Mar 2025
Surat, India

Managed IT operations and workflow support for a 100+ user environment. Cut IT ticket resolution time by 35% by standardizing SOPs. Coordinated infrastructure upgrades with zero unplanned downtime. Migrated operational records to cloud storage, improving data retrieval efficiency by 40%.

AirLyft.One

Software Development Engineer | Jan 2023 - Dec 2023
Singapore

Integrated 4 third-party APIs improving data retrieval speed by 40% for 2,000+ active users. Built 8+ responsive React.js UI components, improving usability benchmarks by 40%. Contributed to technical documentation and sprint coordination across 5 high-priority feature cycles. Led cross-functional intern teams to deliver 2 product features on time.

Education

Kalinga Institute of Industrial Technology

B.Tech in Computer Science Engineering (2020 - 2024)
CGPA: 9.0/10

Graduated with distinction from KIIT University, Bhubaneswar, Odisha, India. Built a strong foundation in computer science, algorithms, data structures, software engineering, and web development.

National Infotech College

Higher Secondary (11th & 12th Grade) | 2016 - 2018
2.8/4 GPA

Completed higher secondary education with a focus on science and technology fundamentals.

Golden Future Higher Secondary School

Schooling | 2004 - 2016
2.97/4 GPA

Completed primary and secondary education, building the foundation for lifelong learning.

Performance

Marketing & Growth

SEO (Technical & On-page)

92%

Google Ads

88%

Meta Ads

86%

Content Marketing

84%

GA4 & Search Console

90%

SEMrush / Ahrefs

82%
Build

Engineering, AI & Automation

JavaScript

92%

React.js

88%

Node.js / Express

84%

Python

80%

AI Workflow Automation

90%

REST APIs & Integrations

86%

Certifications & Achievements

McKinsey.org Forward Program

Leadership, Problem-Solving, Digital Skills

IBM Product Manager Professional Certificate

Stakeholder Engagement, Agile Planning & Management

Microsoft DevOps Engineer Career Path

Automation, CI/CD, Process Improvement

Forage Job Simulations

Deloitte Australia Data Analytics, Deloitte Technology, JPMorgan Chase Software Engineering

CyberPeace Dialogue

Organized by CyberPeace & British Deputy High Commission, Kolkata

Global Peace Ambassador

Global Peace Chain · Nepal · 2025–2026

Appointed in recognition of contributions to fostering a peaceful society and advancing the United Nations Sustainable Development Goals.

View official ambassador profile
Real work, real results

My Portfolio

SmartHire Engine - AI Recruitment Platform
AI / Full-Stack

SmartHire EngineAI-Powered SaaS Recruitment Platform

Problem: Manual candidate screening created a slow, repetitive review process.

Solution: Built an AI-powered platform with OCR-based resume parsing, vector embeddings for matching, and Redis caching for sub-100ms search.

Tools: React.js, Tailwind CSS, Node.js, MongoDB, OpenAI API, Firebase Auth, AWS Lambda

Result: A faster searchable workflow for reviewing and matching candidates.

CI/CD Deployment Automation
DevOps / Automation

CI/CD DeploymentAutomation Pipeline

Problem: Manual deployments were error-prone and slowed down release cycles.

Solution: Built automated CI/CD workflows using GitHub Actions with containerized Docker services and cloud deployment configs.

Tools: Docker, GitHub Actions, AWS

Result: Eliminated manual deployment effort and improved release consistency across environments.

SEO and Paid Ads Campaign Management
Digital Marketing

Multi-Platform MarketingSEO, Paid Media & Analytics Campaigns

Problem: Clients struggled with low organic visibility and poor ad conversion rates.

Solution: End-to-end SEO optimization, Google Ads and Meta Ads campaign management, landing page improvements, and analytics setup.

Tools: Google Ads, Meta Ads, GA4, GSC, SEMrush, Ahrefs

Result: Improved organic traffic and search rankings. Better lead generation and campaign ROI for multiple clients.

IT Operations Optimization
Operations / IT

IT Operations OptimizationSupport Systems for 100+ Users

Problem: Slow ticket resolution, unorganized records, and reactive IT support.

Solution: Standardized SOPs, migrated records to cloud storage, coordinated infrastructure upgrades with vendors.

Tools: OneDrive, Google Drive, Internal IT systems

Result: 35% faster ticket resolution. 40% improved data retrieval. Zero unplanned downtime during transitions.

Client Website Development Projects
Web Development

Client Websites & GrowthFreelance Development Projects

Problem: Startups and businesses needed professional web presence and digital growth support.

Solution: Built and optimized websites, set up SEO, ran ad campaigns, and implemented analytics for multiple clients.

Tools: HTML/CSS/JS, React.js, Google Ads, GA4, SEMrush

Result: Improved online visibility and lead generation for platforms including Kyte.one, Neo.ai.np, tryinloop.com, pinnaclenepal.org.

AirLyft Platform Development
Software Engineering

AirLyft.One PlatformFeature & Performance Engineering

Problem: Application performance issues and slow data retrieval affecting 2,000+ active users.

Solution: Optimized database queries, integrated 4 third-party APIs, built 8+ responsive React.js components, improved sprint coordination.

Tools: React.js, Node.js, REST APIs, MongoDB

Result: 40% faster data retrieval. 40% improved usability benchmarks. Reduced delivery delays across teams.

Engagements

Trusted by Startups & Agencies

Engagement Tiers

Ways to Work With Me

Audit & Quick Wins

One-off
$249

A focused audit of your site, SEO, and ads. You walk away with a prioritised punch-list and a 30-day quick-wins plan.

Technical SEO audit

GA4 / GSC review

Ad account review

Conversion-leak findings

30-day action plan

BOOK AUDIT
5 Days Delivery
1 Revision

Growth Sprint

4 weeks
$899

A focused 4-week sprint: SEO foundations + a paid campaign + a converting landing page. Ideal for startups ready to scale acquisition.

Keyword strategy

On-page SEO + meta

One landing page

GA4 + conversion events

Google or Meta campaign

Weekly reporting

2 ad creatives

Hand-off doc + Loom

START SPRINT
4 Weeks
Up to 2 revisions

Retainer + Automation

Monthly
$1,800/mo

Ongoing partnership: SEO + paid + content + AI automations built into your business. Best for teams running multiple channels.

Multi-channel SEO & ads

Monthly content roadmap

AI workflow automation

Landing page experiments

CRM & lead flow setup

Bi-weekly strategy call

Live dashboard

Tech & ops documentation

Priority Slack support

REQUEST RETAINER
Rolling Month
Unlimited Revisions
Insights · Guides · Case Studies

From the Blog

Deep dives on AI automation, technical SEO, full-stack development, and growth systems - written from hands-on client work, not theory.

Read all articles Get Free Strategy Call
Pillar Article
AI Automation 14 min read June 2026

How AI Automation Saves Businesses 20+ Hours Every Week: A Practical Playbook

Most small and mid-size businesses are bleeding 20–40 hours per week on work a well-designed AI workflow can handle in minutes. Lead follow-up, invoice chasing, report generation, social scheduling - these are not strategy. They are repetitive execution. In this guide I break down the exact n8n + OpenAI stack I use for clients, the five automation categories that return the highest ROI, and a step-by-step implementation checklist you can start today.

  • The 5 highest-ROI automation categories for SMBs
  • n8n + OpenAI architecture walkthrough with real workflow diagrams
  • A practical workflow example and the lessons from implementing it
  • Common integration failure points and how to avoid them
Shashikant Shah
Shashikant Shah AI Automation Specialist & Growth Engineer
Read Full Guide

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What Sets Me Apart

Why Work With Me

4+ Years of Practical Experience

Not just theory. I've worked across startups, agencies, and enterprise environments delivering real results in both engineering and marketing.

Technical + Marketing Hybrid

Most marketers can't code. Most developers don't understand marketing. I do both, which means faster execution and smarter systems.

Data-Driven Decision Making

Every strategy is backed by data. I track, measure, and optimize based on what the numbers say, not assumptions or guesswork.

I Build & Automate Systems

I don't just do tasks -- I build repeatable systems. From marketing workflows to deployment pipelines, I automate what should be automated.

Clear, Direct Communication

No jargon walls, no status updates that say nothing. I communicate clearly, set expectations honestly, and keep you in the loop.

Freelancer-Friendly, Business-Focused

I work like a partner, not a vendor. Flexible engagement, focused on your business goals, and available when you need me.

Trusted For

What I Can Help You With

Increasing Organic Traffic

Running Profitable Ad Campaigns

Building Professional Websites

Automating Business Workflows

Setting Up Analytics & Tracking

Creating Content Strategies

Let's Build Something Together

Contact Me

Have a project, campaign, or automation idea? Let's turn it into a working growth system. Prefer a plain page with every contact method on it? Use the contact page.

Contact Shashikant Shah

Shashikant Shah

Software Engineer, Growth Marketer & AI Automation Specialist

I am available for freelance work and full-time opportunities. Let's discuss how I can help grow your business with technology and marketing.

Phone: +977 9845451010 Email: [email protected]

Privacy: Only the contact details and message you supply are used to respond to your enquiry.