+487%
2,300 to 13,500 organic sessions a month over 12 months; organic-led revenue roughly tripled.
Read the case study+340%
Google Business Profile views from about 2,100 to 9,240 a month in six months; phone calls up about 85%.
Read the case study−40% CPL
Cost per lead from NPR 3,500 to NPR 2,100 with lead volume roughly doubled, at a steady NPR 300,000 monthly spend.
Read the case studyThese come from engagements I worked on, some of them as part of an agency team, so read them as account totals rather than mine alone. Measured in GA4, Google Ads and Google Business Profile. Past results aren't a promise of future ones. All five published case studies, and how to verify them.
I started out as a software engineer and moved into growth marketing because I kept seeing the same gap: a good strategy handed to a team that couldn’t implement it. So I do both. Over the last 4+ years I’ve delivered 40+ projects across 8 countries, all from Kathmandu.
On a typical day I’m building an n8n automation that connects OpenAI or Claude into a manual process, writing the Next.js or MERN code behind it, and running the SEO and paid media that get it seen — in classic Google search and in the answer engines people now ask first (AI Overviews, ChatGPT, Perplexity, Gemini). I care about AI as a tool that removes repetitive work, not as a slogan.
Most of my clients are in Kathmandu, Lalitpur and Bhaktapur, but I work with businesses in Pokhara, Chitwan (Bharatpur), Biratnagar, Birgunj, Butwal, Hetauda, Dharan and Nepalgunj, and with Nepali founders abroad. Every engagement starts with a defined scope, an implementation plan and a handover, so you keep the accounts, the code and the findings whether or not we continue.
Here is what I actually do, in plain terms. Scope, process and pricing for each are on the services page.
I audit and fix what stops Google and the AI engines from trusting your site: crawlability, structured data, internal linking, Core Web Vitals and content that actually answers the question. Classic SEO plus Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
Google Ads and Meta Ads accounts I run myself, from structure and targeting to bids, creative testing and conversion tracking. Every rupee is tied to a lead or a sale you can see in your own reports.
Production websites and web apps in the MERN stack (MongoDB, Express, React, Node.js), Next.js, TypeScript and Tailwind. Fast, responsive and built for search from the first commit, whether it's a marketing site, a SaaS dashboard or an internal tool.
Landing pages built around one clear message, one action and a measurable conversion path. I review the copy, plan the tests and wire up the tracking, so you know what changed and why.
Workflow automation with n8n, the OpenAI / ChatGPT API, Claude and custom Python: lead pipelines, content workflows, AI agents and the business processes that used to eat someone’s afternoon.
Content planned around what your customers search for and what the AI engines cite, then written, published and distributed on a schedule that holds. Blog, social and email.
GA4, conversion tracking, custom dashboards and reports you can read without me in the room. You will know what is working and where the next rupee should go.
CRM setup, lead-management pipelines and documented processes, so enquiries stop falling through the cracks and your team works from one system.
SOPs, runbooks, deployment documentation and operational workflows. Unglamorous to write, and the reason things keep running when I'm not in the room.
Custom web applications and cross-platform mobile apps in React Native, Next.js and the MERN stack: SaaS platforms, admin dashboards, marketplaces, ecommerce backends and progressive web apps, built end to end by one accountable developer.
AI agents and ChatGPT-style chatbots on OpenAI, Claude and open-source models: RAG on your own knowledge base, support bots, internal copilots and document Q&A, with vector search (Pinecone, Chroma), prompt design and production hosting.
Managing SEO, GEO, content strategy, Meta Ads and Google Ads implementation. Responsibilities include technical content structure, campaign setup, measurement and iterative optimization.
Providing website development, SEO, Google Ads, Meta Ads and campaign optimization. Work includes landing pages, content strategy, analytics reporting and brand implementation.
Managed IT operations and workflow support, documented standard operating procedures, coordinated infrastructure upgrades and migrated operational records to cloud storage.
Implemented third-party API integrations and responsive React.js interface components. Contributed to technical documentation, sprint coordination and cross-functional feature delivery.
Graduated with distinction from KIIT University, Bhubaneswar, Odisha, India. Built a strong foundation in computer science, algorithms, data structures, software engineering, and web development.
Completed higher secondary education with a focus on science and technology fundamentals.
Completed primary and secondary education, building the foundation for lifelong learning.
Appointed in recognition of contributions to fostering a peaceful society and advancing the United Nations Sustainable Development Goals.
View official ambassador profile
Use case: Support structured candidate review while keeping final decisions with people.
Approach: OCR-based resume parsing, searchable profiles, configurable matching criteria and human review checkpoints.
Tools: React.js, Tailwind CSS, Node.js, MongoDB, OpenAI API, Firebase Auth, AWS Lambda
Deliverable: A documented workflow architecture and implementation plan.
Use case: Replace repeatable manual deployment steps with a reviewable pipeline.
Approach: GitHub Actions workflows, containerized Docker services, tests and cloud deployment configuration.
Tools: Docker, GitHub Actions, AWS
Deliverable: Versioned pipeline configuration, rollback planning and operating documentation.
Use case: Coordinate organic search, paid acquisition, landing pages and measurement.
Approach: Technical SEO review, campaign structure, landing-page hypotheses and analytics setup.
Tools: Google Ads, Meta Ads, GA4, GSC, SEMrush, Ahrefs
Deliverable: Prioritized implementation roadmap and measurement framework.
Use case: Organize support requests, operational records and recurring IT procedures.
Approach: Standardized SOPs, cloud record organization and coordinated infrastructure changes.
Tools: OneDrive, Google Drive, Internal IT systems
Deliverable: Documented processes, ownership model and migration checklist.
Use case: Create a professional web presence with search fundamentals and reliable measurement.
Approach: Responsive development, technical SEO, analytics events and campaign-ready landing pages.
Tools: HTML/CSS/JS, React.js, Google Ads, GA4, SEMrush
Deliverable: Accessible website, analytics configuration and maintenance documentation.
Use case: Extend an application with API-backed features and responsive interfaces.
Approach: API integration, database query review, React.js components, tests and sprint documentation.
Tools: React.js, Node.js, REST APIs, MongoDB
Deliverable: Tested feature implementation and technical handover notes.
I have worked on 40+ projects across Nepal, India, the United States, the United Kingdom, Australia, Canada, the UAE and Singapore, directly with founders, in-house teams and agencies. The accounts, code, documentation and reporting always stay in your name.
Delivered across development, search, paid media and automation.
Remote collaboration across Nepal and international markets.
Your business retains its accounts, source code, data and handover documents.
Full details, including what each plan leaves out, are on the pricing page.
What I have learned building growth systems: AI automation, technical SEO, full-stack development and measurement, written to be used rather than skimmed..
Learn how to score business workflows, estimate value, choose between rules and AI, and launch the right first automation safely.
Set up ownership, measurement, indexability and one priority page during your first practical SEO session.
Turn an SEO baseline into six accountable phases, weekly deliverables and a useful next-quarter decision.
Work through 73 interactive SEO tasks and keep your progress saved between visits.
AI Automation
Score your workflows, estimate value, choose the right level of AI, and launch a safe first automation.
Digital Marketing Nepal
Five verified SEO, local search and PPC results, plus delivered work across aviation, hospitality, healthcare, NGOs, manufacturing and retail.
SEO & GEO
My privacy policy scored 90.07 for internal authority. Six commercial pages scored below the median blog post. Here is the measurement and the fix.
Four ways a Search Console export misleads you, taken from a real one, with the check for each.
SEO & GEO
Zero paid subscriptions, a full audit stack. What free tools replace, and the three gaps they can't fill.
One intent, one page. Building the map, finding cannibalisation, and when to leave a page deliberately unmatched.
DevOps
Five scheduled workflows on four cadences. What to check daily, what to leave for the month, and how to let automation write safely.
SEO & GEO
A 25-command SEO engine in Python, pointed at my own domain. Technical health 92 out of 100, and zero non-brand clicks in seven and a half weeks. The full output, including the numbers that don't flatter the site.
Marketing
What each digital marketing service in Nepal actually does, what it realistically costs, and the order to buy them in for businesses in Kathmandu and beyond.
How SEO actually works in Nepal, why rankings alone don't produce enquiries, and the exact path from a Google search to a paying client in Kathmandu.
SEO & GEO
What an SEO consultant in Kathmandu should actually do, the twelve questions to ask before hiring, the red flags to walk away from, and what it costs in Nepal.
Full Stack Dev
What a website really costs in Nepal: design and development price ranges, domain and hosting, ecommerce, what quotes leave out, and how to compare them properly.
Custom software development in Nepal: build versus buy, how to scope a project, pricing models, choosing an IT company in Kathmandu, and who owns the code.
A practical 2026 guide covering search intent, technical SEO, content, local search, ecommerce, measurement, AI search and a staged roadmap for better Google visibility.
Search intent before keywords, researching English, Devanagari & Roman Nepali, titles & internal links, local pages that aren't doorway pages, & what schema genuinely can't promise.
SEO & GEO
What Google's link spam policy actually forbids, why buying links in Nepal fails commercially before it fails on policy, earning coverage locally, citations, reviews, & what to measure instead of Domain Rating.
Strategy
Most Nepali pricing guides tell you what one agency charges. I compared what several actually publish, showed where they agree, flagged where they do not, & explained what each budget really buys.
Marketing
Most Nepali businesses don't have a marketing problem, they have a system problem. The five layer system I build: foundation, local SEO and GEO, Google Ads, and a deep Meta advertising playbook.
Dubai gives you a vetting tool no other market does: a verifiable trade licence. How to use it, plus VAT invoicing, Arabic versus English search, and the seasonality that distorts your reporting.
Strategy
India has more agencies than any buyer can realistically filter. How Bangalore, Delhi and Hyderabad differ, what each price tier actually buys, and the GST and ownership checks most buyers skip.
Strategy
Most businesses in Kathmandu don't lose money hiring an obviously bad agency. They lose it slowly. The checklist I'd want a friend to run before signing with anyone, mine included.
SEO & GEO
Google AI Overviews, ChatGPT Search and Perplexity are reshaping discovery. This guide covers technical eligibility, entity clarity, source attribution and extractable answer structure without promising placement.
Full Stack Dev
An implementation guide to App Router, Server Components, parallel routes, streaming, accessibility and search-ready application architecture.
Marketing
A practical landing page conversion audit covering five hypotheses, the evidence needed to assess them, and responsible ways to test changes.
AI Automation
Rule-based automation suits predictable tasks, while model-assisted systems can handle bounded ambiguity. This guide explains when to use each and how to combine them safely.
DevOps
A broken deployment pipeline wastes more time than it saves. This GitHub Actions setup covers zero-downtime deploys, automated testing, and rollback on failure.
Paid Ads
A practical Google Ads account audit framework for small budgets, covering measurement, search terms, bidding, targeting, landing pages, and weekly review.
Crawl issues, Core Web Vitals failures, broken internal links, thin content, orphan pages, every audit surfaces the same categories. Here is the repeatable 60-minute process I run before touching any strategy.
DevOps
A decision framework for choosing Docker Compose or Kubernetes based on workload, team capacity, reliability needs and operational complexity.
AI Automation
A practical system design guide for AI-assisted outbound with human approval, consent controls, delivery safeguards, reply handling, and CRM synchronization.
40+ projects in 8 countries, across software engineering, automation, search and paid media. I have already made the expensive mistakes, on smaller budgets than yours.
A digital marketing expert who is also a working software engineer: I plan the strategy and then implement it in the code. No handover gap, no “the developer will get to it”, no plan that dies in a PDF.
I track, measure and change course based on what the numbers say. If a channel isn't paying for itself, you'll hear it from me first.
I don't just do tasks; I build repeatable systems. Marketing workflows, deployment pipelines, reporting: if it should be automated, I automate it.
No jargon walls and no status updates that say nothing. I set expectations up front and tell you plainly when something isn't working.
Flexible engagement, focused on your business goals, and reachable when it matters. I take on a limited number of clients at a time so each one gets real attention.
I’m Shashikant Shah, a digital marketing expert and SEO consultant based in Kathmandu, Nepal, and a software engineer with a B.Tech in Computer Science and Engineering. I work across SEO, Google Ads, Meta Ads, content, analytics and conversion optimisation, and I implement the technical side myself, including AI automation. My published record covers 4+ years of experience, 40+ projects in 8 countries, a B.Tech in Computer Science from KIIT University (CGPA 9.0), and an appointment as Global Peace Ambassador by Global Peace Chain for 2025–2026.
Yes. I’m a digital marketing expert in Nepal, working from Kathmandu with businesses across the country and abroad. Rather than ask you to take my word for it, I publish the evidence: five case studies with baselines, timeframes and measured results, a documented professional record, and practitioner pages on SEO, GEO and AEO. Check any claim on this site against the linked source before relying on it.
My core digital marketing services are SEO, Google Ads, Meta Ads, content and conversion strategy, and analytics. Because I’m also a software engineer, AI workflow automation and web development are part of what I deliver, not something I outsource.
In practice that means AI workflow automation with n8n, the OpenAI / ChatGPT API and Claude, including AI agents and custom chatbots; technical SEO consulting covering audits, on-page work, structured data and Core Web Vitals; GEO and AEO consulting for visibility inside AI answer engines; full-stack web and mobile development in the MERN stack, Next.js, TypeScript and React Native; and Google Ads and Meta Ads management. Scope and process for each is on the services page.
I’m based in Kathmandu, Bagmati Province, Nepal. I work with businesses across the country — Kathmandu, Lalitpur, Bhaktapur, Pokhara, Chitwan, Biratnagar, Birgunj, Butwal, Hetauda, Dharan and Nepalgunj — and my 40+ projects span 8 countries, so remote engagements are normal; we agree a time-zone overlap up front.
My automation work covers process mapping, n8n orchestration, model API integration, validation, human review, failure handling and documentation. Typical builds are lead-routing pipelines, content workflows, CRM synchronisation, document Q&A on private knowledge and internal copilots.
I’ve published guides on planning your first automation and AI agents versus rule-based automation. Service detail is on the AI automation and n8n page.
Yes. I build in the MERN stack (MongoDB, Express, React and Node.js), Next.js, TypeScript and Tailwind CSS: SaaS platforms, internal tools, marketplaces, ecommerce backends, admin dashboards and progressive web apps, deployed with Docker, GitHub Actions and Cloudflare Workers.
How I work is documented in Next.js best practices in 2026. Scope and terms are on the web development page.
Yes, and I treat it as a distinct service rather than an add-on to SEO. Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) are about getting cited inside Google AI Overviews, ChatGPT Search, Perplexity and Gemini, which pick sources differently from the classic ten blue links. The work is entity optimisation, schema.org markup, extractable answer formatting, source attribution and topical authority, alongside conventional technical SEO.
I’ve published the full framework in GEO vs traditional SEO: how to rank in Google AI Overviews. Engagement detail is on the GEO and AEO consulting page.
I publish three tiers rather than quoting on request: a one-off Audit & Quick Wins at $249, a four-week Growth Sprint at $899, and an ongoing Retainer + Automation at $1,800 per month. Full inclusions are in the pricing section above. Custom development is scoped and quoted per project.
For what different budgets buy in Nepal generally, I’ve written a sourced comparison: how much digital marketing costs in Nepal.
Email me at [email protected], call +977 9845451010, or use the contact form below; the contact page lists every option in one place. I also reply on LinkedIn and GitHub. The most useful first message tells me what you're trying to achieve and what is in the way; I usually reply with a scoped answer within one working day.
Tell me what you're trying to grow, fix or automate. I read every message myself and reply within one working day.
I take on a limited number of projects at a time so each one gets proper attention. If you would rather talk first, call or WhatsApp the number below.
Phone: +977 9845451010 Email: [email protected]Portfolio collection
Explore 27 fictional portfolio previews. Each opens as a full-page demo.
